On this article, you’ll discover 4 methods to make use of Instagram Stories for enterprise.
Why Instagram Stories?
Instagram Stories lifts its functionality straight from Snapchat’s own Stories feature. Stories differ from your main Instagram feed in that they lack permanence. They’re photos and videos that last for only 24 hours, and like Snapchat, they can be enhanced with drawings or special filters.
But don’t treat Instagram stories just like Snapchat’s, which is a platform that’s meant to be more gritty and raw. For most businesses, that style won’t play well with the more polished look of the Instagram platform. Unless you are your business’s brand, avoid being too personal in your stories.
To fully harness the power of this feature, make sure your stories enhance your brand. It’s best to post them at an optimal time, since they last only 24 hours. Further, the more stories you post, the more likely you’ll appear at the top of someone’s Instagram feed while they’re on the platform.
Here are four ways to leverage this wonderful social feature for your business.